The Chair Wrecker by William M. Esposo

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Manny Villar's bad hair week
AS I WRECK THIS CHAIR By William M. Esposo
The Philippine Star 2010-03-09

Capped by last Friday’s release of the February 21-25 Pulse Asia survey that showed him drop by six percentage points (vis-à-vis the January Pulse Asia poll) and now trailing presidential race leader Noynoy Aquino by seven percentage points — last week could well be Nacionalista Party presidential candidate Manny Villar’s worst ever bad hair week.

After the January Pulse Asia poll showed Aquino and Villar with 37% and 35%, respectively, which is considered a statistical tie — the Villar rah rah boys went to town heralding that Villar has attained the winning momentum, that Aquino is losing steam and that the road to Malacañang Palace is clear for them. Then, the February Pulse Asia poll was released and that must have struck like an assassin’s bullet through the temple of the head.

Instead of reinforcing their claimed winning momentum, the latest Pulse Asia poll confirmed what your Chair Wrecker has mentioned in recent columns that Manny Villar displays the volatility of a weak brand in the marketing context. In July 2009, Villar registered a 33% rating only to fall to the middle 20% ratings after the entry of Aquino in the presidential race. Now, he has done it again. From 35% in the January Pulse Asia survey — his highest rating ever — Villar dropped to 29% in February.

To compound Villar’s woes, the rating of Joseph Estrada — seen as Villar’s main competitor for the class E votes because of their positioning — rose by 6%. This rise is perceived by many as accomplished at the expense of Villar. If ever Villar is propositioning Estrada to withdraw from the presidential race, the latest Pulse Asia poll will serve to reinforce Estrada’s resolve to pursue his quest for a... More..

	*Previous Columns:*
•	Manny Villar's bad hair week 2010-03-09
•	Mike Velarde, Manny Villar and their business ties that bind 2010-03-07
•	The 'Wonder Girls' of the 2010 presidential election 2010-03-04
•	The sum of GMA's fears is EDSA 2010-03-02
•	Do you really believe that Villar is the most trusted? 2010-02-28
•	[Click here for the Archive]

Advocacies

1. Community building and value formation

Community building through values formation is what will build a strong Filipino nation.

Read
"How Erap missed his moment of greatness" and
"Who can really solve our poverty problem"

2. Historical truth

Filipinos MUST know the HISTORICAL TRUTH about their country because ONLY then will Filipinos be able to solve their real core problem.

Read
"The National Problem: We only see the trees"
"Can Filipinos recognize their savior?" and
"The spin doctors of history and the Bible"

3. Bridge the Information Gap

Bridge the INFORMATION GAP: The Filipino MUST be empowered by being enlightened in order to promote real democracy.

Read
"Will you buy a brand without a real product?" and
"Why we can't expect salvation in 2010"

Landmarks [More]

	Billy organized and headed the Cory Aquino Media Bureau during the 1986 Snap Elections and is seen here in Malacanang Palace with Cory in the first few days after Cory assumed the presidency.
	Billy spearheads in this Malacanang Palace meeting the media campaign to ratify the 1987 Freedom Constitution.
	Billy served as Assistant Secretary in the Local Government Department and as Director-General of the PIA (Philippine Information Agency) during the Cory Aquino Administration.
	PIA (Philippine Information Agency) Director-General Billy M. Esposo conducts a staff meeting.
	Billy was a well-received speaker at Universal Studios before Universal International Television Marketing executives and clients.